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A Potential Adieu
Well, it’s time to let the cat out of the bag. I’ve accepted a position as a Senior Copywriter for a large Fortune 500 company and I’m super stoked about this opportunity. See, landing a job as a...
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Brainstorming vs. Editing
So I have the green light to continue with the blogging (you may notice the lovely disclaimer under my picture, just to be on the safe side). Horray! Let the blogging continue. Here’s a thought… How...
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A Fun Game Between the Superbowl Ads (And I’m Not Talking About Football)
Ok. I admit it. When it comes to sports, I could frankly care less. I didn’t even know who was playing in the “Big Game” until this afternoon (sad, I know). But I still get super jazzed around this...
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Creativity Contest – Win a $25 Visa Gift Card
This morning, mid-pancake, I had an interesting idea for an advertising headline, but alas no reason to use it. So I figured rather than letting this idea fizzle into the ether I would throw it out...
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10 Ways to Become a Writer (That Gets Paid)
If you’re looking to transition your love of writing from hobby to vocation, keep reading – this post is just for you. 1. Own Your Talent - You are a writer. No matter how listless and gray your...
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10 Tactics for Top-Notch Testimonials
Testimonials – the magical way to turn boasting into evangelism. Sure, they’re effective – and their use is hyped in every corner of marketing communications. But just how do you go about gathering...
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Increase Brand Awareness with Clever Copy in the Nooks & Crannies
Hiding in the corners beneath the bold headlines, under the compelling benefit statements, and around the action-packed verbs are bountiful opportunities to inject your brand with personality. A recent...
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How to Get More Customers (Even If You Hate Selling)
My mother created what I think is a purple cow. An avid gardener, she was frustrated with the market’s lack of a quality garden plant marker, so she set out and created her own. Every gardener she’s...
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Reconciliation
Since coming to Capital One in December of 2007, I’ve struggled to find a balance for this blog. For the past year and a half, I used this blog as a marketing tool for my freelance business. Now that...
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7 Tips to Instantly Give Your Content Personality
Content with personality sells. Brands spend big bucks developing a distinct voice that makes them stand out. Conversational words engage your prospects instead of putting them to sleep, or worse,...
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Beach Reads for a Business Owner
In one week, I’ll be at the beach. My out of the office message will be set on my e-mail, but like many business owners, my mind will be still very much focused on my passion — building my business. So...
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Is Your Brand Borg or Borzoi?
For nearly a decade, it’s been my personal mission to “rid the world of corporate babble one concise sentence at a time.” Almost nothing gets under my skin more than a brand that actively disconnects...
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